Common Mistakes in Social Media Video Production and How to Avoid Them

You know social media video production is good for your brand, but it’s easy to mess up along the way. Things like bad audio or no plan can hold you back from getting noticed and growing your audience. Let’s go over some common mistakes in social media video production and how you can avoid them.

Overcomplicating Social Media Video Production

People scroll through social media often when they’re tired or distracted, so simplicity is key. Avoid complex concepts or overly detailed visuals that require intense focus. Instead, focus on delivering one clear message per video. Simple videos perform better because they’re easier to digest and remember.

Not Showcasing Your Product Or Showing Your Product Too Much In Your Social Media Video Production

A common mistake is either focusing solely on your product or never showing it at all. Your product should be integrated naturally within a story or context that shows why it's helpful. Avoid overly salesy videos, instead, demonstrate value and solve problems for your audience. This approach feels genuine and keeps viewers interested. On the other hand some people hate selling so much that they never do it and so their audience won't even know what they sell. You can keep a balance by thinking about the three different types of content: growth, nurture and sales. I think Julie D. O'Rourke's instagram account is the perfect example of this.

Wanting To Go Viral In Your Social Media Video Production

While jumping on viral trends can bring short-term attention, chasing content that doesn’t fit your brand can attract the wrong people who won't stick around for very long anyway. Focus on creating videos you want to make and that reflect your brand’s values.

Not Considering The Importance of Planning and Scripting in Social Media Video Production

This is always a balance, you want to plan your videos and know what the goal is, but also leave some room for it to feel real. Writing a basic script or outline helps keep your message clear and concise. Practicing in front of the camera to build confidence is also helpful!

Overlooking Audio In Your Social Media Video Production

It's very easy to not think about audio in your social media video production, but it's so important. Poor sound quality is one of the fastest ways to lose viewers. Whether it’s background noise, inconsistent volume, or unclear speech, audio issues distract and frustrate your audience. Always try to use a good microphone, record in a quiet space, and test your sound before posting. Remember, even if your video looks great, bad audio can ruin the entire experience.

Not Being Helpful In Your Social Media Videos

When you create videos, think about how you can actually help your audience. Whether it’s sharing useful tips, answering common questions, or solving a problem, being helpful builds trust and shows you care. People are more likely to watch, share, and come back if your content makes their life easier or more interesting. So focus on giving value first, it’s one of the best ways to connect and grow your community.

Not Using Storytelling In Your Social Media Video Production

Storytelling is what makes your videos stick with people. Instead of just listing facts or showing your product, try to share a story that connects emotionally, whether it’s about how your product helped someone, a behind-the-scenes moment, or a challenge you overcame. Stories make your content more relatable and memorable, so your audience feels like they’re part of something, not just watching an ad. It’s one of the best ways to keep people interested and coming back for more.

Not Posting Regularly for Social Media Video Success

You've probably heard this before and it's difficult, but even the best videos won’t gain traction if you post sporadically. Regular posting builds trust with your audience and improves algorithm favorability. Create a content calendar and stick to it. Whether it’s once a week or daily, consistency in social media video production helps you grow your audience steadily.

Not Thinking About A Hook In Your Social Media Video Production

On social media, attention spans are short. Your video needs a strong hook in the first few seconds to grab viewers and make them want to watch till the end, it can be both visual or audio. Whether it’s a surprising fact, a bold question, or an emotional moment, make sure your hook is clear and directly related to the video’s message.

Not Optimizing Titles, Descriptions, and Thumbnails for Better Social Media Video Reach

Titles, descriptions, and thumbnails are often the first things viewers see and they influence whether someone clicks or scrolls past. Use clear, keyword-rich titles and engaging descriptions that summarize your video’s value. Eye-catching thumbnails should match your brand style and hint at the video content. Optimization is a small but powerful step in social media video production.

Social Media Video Production Mistakes, What We've Learnt

Social media video production doesn’t have to be complicated, but it does require some thought and care. Avoiding these common mistakes, like overcomplicating your message, skipping planning, or chasing trends that don’t fit your brand, will help you create videos that connect with your audience and grow your presence steadily.

If you’re looking for support to make your social media videos truly shine, check out our work. We make beautiful, story-led films that are built with strategy, so they actually work online.

Remember, the best videos come from keeping it simple, being helpful, telling stories, and staying true to your brand. With that approach, your social media video production will set you up for long-term success.