How To Tell Your Brand Story Through Video: 10 Simple Steps

Why Telling Your Brand Story with Video Matters

Stories connect people. When combined with video, the best medium for evoking emotions, your brand message becomes even more impactful. A well-told video story helps:

• Build trust with your audience
• Differentiate your brand from competitors
• Create emotional connections with customers
• Increase brand awareness and loyalty
• Boost conversions and engagement rates

According to studies , people remember 95% of a message when they watch it in a video compared to only 10% when reading it. This makes video storytelling one of the most effective marketing strategies for brands today.

If you're ready to create a brand story that people remember, here are 10 steps to telling your brand story with video.

Step 3: Identify the Problem You Solve

Great brand stories are problem-based. To create a compelling video story, you need to clearly identify the main challenge your audience is facing and position your brand as the solution.

Example

If you’re an organic farm, the problem might be that your audience struggles to find fruit and vegetables that haven’t been sprayed with harmful chemicals.

How to Find the Problem

• List the most common challenges your customers face
• Speak directly with your customers and listen to their concerns
• Identify the emotional impact the problem has on their lives

When your story is built around a real and relatable struggle, your audience is far more likely to connect emotionally with your brand and trust your solution.

Step 4: Create Emotional Connections

Emotions drive decisions. A powerful brand story should make people feel something, whether that’s happiness, empathy, inspiration, or excitement. When emotions are involved, your story becomes memorable.

How to Build Emotional Connections

• Use real customer stories and authentic experiences
• Highlight meaningful transformations and outcomes
• Show behind-the-scenes moments to humanise your brand
• Use music and visuals that support the emotion you want to convey

Emotional storytelling helps your audience connect with your brand on a deeper level, turning viewers into loyal supporters rather than passive observers.

Step 5: Craft a Unique Narrative

Your brand story should stand out from the competition. A unique narrative makes your brand memorable and keeps your audience engaged.

Tips for a Unique Narrative

• Use a different perspective to tell your story
• Incorporate humor or nostalgia where appropriate
• Add a personal touch by featuring your team or customers

Unique stories make your brand more relatable and memorable. Show your audience why your brand is unlike any other, and why they should care.

See How We’ve Helped Other Brands Tell Their Stories

Step 6: Visualize Your Brand with a Moodboard

Before production, creating a moodboard helps you visualize your brand and ensures your video reflects your personality consistently.

Elements to Include in Your Moodboard

• Brand colors and color palettes
• Music style or background tracks
• Visual styles, including typography and imagery
• Locations or settings for filming
• Voiceover style or tone

A well-thought-out moodboard keeps your team aligned and ensures that every visual and audio element reinforces your brand story.

Step 7: Show, Don’t Tell

Video is a visual medium, so let the imagery do the talking. A visually-driven story captures attention and leaves a lasting impression.

How to Show Your Story

• Use powerful visuals that communicate your message
• Keep narration minimal to let the video speak for itself
• Focus on emotions through expressions and actions
• Add sound effects and music to enhance the mood

When your audience experiences your story visually, it becomes more engaging, relatable, and memorable.

Step 8: Choose the Right Style of Video

The style of your video should match your brand’s personality and the message you want to convey.

Types of Brand Videos

• Documentary
• Narrative story
• Explainer video
• Testimonial video
• Behind-the-scenes video

Pick the video style that best aligns with your brand and resonates with your audience. The right style can make your story more authentic, engaging, and memorable.

Discover More Video Tips

Step 9: Run the Logo Test

Imagine replacing your logo with your competitor’s. If the video still works for them, your story isn't unique enough. Go back and refine your idea.

How to Pass the Logo Test

• Ensure your brand's core values are visible
• Use distinct visuals and music
• Focus on what makes your brand different

A unique story will always be identifiable even without your logo, helping your brand stand out and be remembered.

Step 10: Write Your Video Script

Finally, pull everything together into a video script. Structure your script like this:

• Hook
• Problem
• Solution
• Emotional payoff
• Call to action

Bonus Tip:

Keep your script conversational and authentic to maintain your audience's interest. Imagine you are talking with a friend.

FAQs About Telling Your Brand Story with Video